Professional Hairdresser, March Issue featured Ian talking about a more modern approach to retailing and asked him to speak at Pro Hair Live in Manchester to introduce salons to look at how modern technology can now help us get that all important sale and take some of the pressure off stylists. “We have the technology [...]

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Facebook marketing has become one of the hottest topics around today. And it’s no wonder why. It’s because it gets results – when you use it correctly. There is a right and wrong way of setting up your salons Facebook page so make sure that you follow Facebook’s guidelines very closely. Once it is set up correctly, you have the benefits of superfast targeted marketing and very cost-effective procedures.

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Most Salon Owners that we speak to find retailing is a constant battle. We all know that most hairdressers feel uncomfortable with ‘selling’ retail, that as an employer you constantly feel that you need to push your staff to retail more? Of course there are courses you can send stylists on, you can try to motivate them with incentives, you can go over and over the fact that actually they are helping their clients use the right products for their hair. But is there more you could be doing as the salon owner? Well yes I think there is.

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So here we go again…the start of a New Year and back to work. This time of year for so many of us is a bit of a low. We may well have enjoyed a Merry Christmas & New Years eve celebrations surrounded by family and friends and now the festive period has flown by and we are back with our noses to the grindstone.

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