About The Salon Doctor

The Salon Doctor concept originated in 1998 when we noticed that salons seemed to be overlooking important quality marketing and promotional items like appointment cards, vip cards, price lists, posters, signage and websites. In those days a salon website was pretty much unheard of.

We started out with the design and manufacture of our own hand made salon appointment cards, gift vouchers and other types of very high quality promotional cards like the, plastic credit card type vip card or the privileged card. Through this we progressed into all types of salon promotional items like the large format posters, lightbox displays, price lists, stationary and gift vouchers and even full signage which can be seen in many modern salons. Due to the cards using a high quality gold and silver foiled effect, clients were always more than happy to show off these unique items.

The natural progression from here was for us to become specialists in marketing and design for other salons. Using our experise we are in the unique position of being able to advise and help salons improve their business as we know what does and doesn't work.

Now even established salons are noticing changes, every salon is faced with increased competition and challenges. To gain an advantage many salons are using clever marketing techniques to capture new clients, and even bring back the clients that were perhaps lost. Unfortunately the average established salon owner is unaware of these new concepts, that is why our knowledge is essential to them.

One of the quickest and most effective ways of marketing your salon is through a well designed and professional website. Many clients now look for salons online and your website will be their first impression of your business. We can build a website that is almost guaranteed to drive more business to your salon. Your website can be a simple brochure for your salon or can include more advanced features like an online booking system or Ecommerce to sell haircare products online and allow you to earn money direct from your site.

The Salon Doctor is a company that specialises in helping salon owners like you raise their profile and take their salon to new levels of service, image and profit. We do this using tried and tested techniques, designed and created by ourselves over the last decade, we are salon owners just like you.

Black and white photo of a man

Ian McCallum

A Salon Doctor